Over the years , there have been some very effective advertising icons, such as Ronald McDonald, Mr. Clean, Tony the Tiger, the Gerber Baby, Jared for Subway, the Geiko Gecko, and Progressive’s Flo. [Click here to see one listing of the 25 best ad icons of all time].
Now that we are in the new era of social media, what can we learn from iconic advertising symbols that can be applied in this era?
As Lizetta Staplefoote, a content marketing strategist and copywriter, writes for Visual.ly:
“Since the early days of marketing, advertising icons have been used to infuse personality into a brand and reinforce positioning similar to the way marketing content is used today. In their ability to endure and engage, there are lessons in these iconic advertising characters that you can use to enhance your content marketing strategy. Take a look at the elements of a few easily recognizable, vintage ad figures and see how you can apply their success to your content.
1. Morton’s Salt Girl – Reflect value proposition.
2. National Park Service’s Smokey the Bear – Be personable.
3. Kellogg’s Tony the Tiger – Constantly evolve.
4. Planter’s Mr. Peanut – Show off your personality.
5. Cracker Jack’s Sailor Jack – Play to your audience.
6. Coppertone Girl – Be conscious.
7. Jolly Green Giant – Be different.
8. Quaker Oats’ Larry – Leverage the familiar.
9. RCA’s Nipper – Have a story.“