According to Walker Information: In B-to-B companies, the thinking around growth is focused on acquiring new business, overlooking that there is much to be gained from seeking out operational…
Read moreHow Risky Are Social Media for Marketers?
Since the start of the social media revolution, marketers have been grappling with the best ways to interact; and many of them are doing an excellent job. Yet, one big …
Read moreConsumers Need to Become More Price Aware
As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts …
Read moreGoogle Search’s Policy for Copyrighted Material
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Just yesterday, we blogged about Google’s having to pay a large fine because of its privacy practices. See that post here.
So, it is more than a little interesting that …
Read moreGoogle Pays Big Fine Over Privacy
Large online firms continue to face legal penalties over the way they treat peoples’ right to privacy. Today, Google agreed to a settlement with the FTC.
As reported by Claire …
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