trust Archives

Brand Boycotts

Many consumer boycotts of brands have been attempted, some more successful than than others, over the years.

Businessweek has a nice slide show highlighting some of these boycotts over the …

Track Yourself

April 2, 2012 Evans on Marketing Careers, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media IDoneThis, RescueTime, social media, success, TallyZoo, tips, trust 1

These images are linked to RescueTime, TallyZoo, and IDoneThis, three online tools which enable people to see how they’re doing. These tools were featured in a Wall Street Journal story on …

The Rise of the Citizen Influencer

March 28, 2012 Evans on Marketing Consumers and Their Behavior, Product Management, Social and Digital Media, Sports and Entertainment Marketing customer expectations, Facebook, privacy, social media, trust, Twitter

“If you haven’t heard of Klout and the emerging field of social influence measurement, you probably will soon as these measures wind their way into mainstream life. If you’re active …

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