Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics …
Read moreAre We All Braggarts Now?
Evans on Marketing Good and Bad Examples of Marketing, Social and Digital Media, Trends bad behavior, blog, braggart, good manners, mobile media, online information, social media, tips, trends, video
The Wall Street Journal uses the provocative question above as the title in a recent article by Elizabeth Bernstein. Social media have really gotten us talking about ourselves, the companies …
Read moreConsumers Need to Become More Price Aware
As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts …
Read moreThe State of Women-Owned Businesses Report
Evans on Marketing Business Analytics and Marketing Information, Careers, Trends American Express, career, entrepreneur, Open forum, opportunity, tips, trends, women
American Express OPEN recently published a report on the 1997-2012 trends involving women-owned businesses. These are some of the key findings:
- “The rate of growth in the number of women-owned
