Tag Archives: Smartwater

It Was Only a Matter of Time!

10 Mar

For several years now, Americans have been consuming more bottled water and less soda. Now, for the first time, the sales of bottled water exceed those of soda in the United States.

As reported by SCMP:

“Bottled water has been enjoying growth for years, while sales of traditional sodas have declined. Research and consulting firm Beverage Marketing Corp. (BMC) says Americans drank an average of 39.3 gallons of bottled water in 2016, and 38.5 gallons of carbonated soft drinks. In 2015, bottled water was at 36.5 gallons while soda was at 39 gallons.”

“Other industry trackers define drink categories differently, so may see the cross at different times. Beverage Marketing includes sparkling waters in bottled waters and excludes energy drinks in sodas. The reverse is true for another tracker, Beverage Digest, which projects bottled water will surpass soda this year [2017].”

The Shelby Report notes:

“’Bottled water effectively reshaped the beverage marketplace,’ said BMC Chairman and CEO Michael C. Bellas. ‘When Perrier first entered the country in the 1970s, few would have predicted the heights to which bottled water would eventually climb. Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars’ cup holders, now that’s the norm. With the exception of two relatively small declines in 2008 and 2009 — when most beverage categories contracted — bottled water volume grew every year from 1977 to 2016. This period included 17 double-digit annual volume growth spurts. Since resuming growth in 2010, bottled water volume has consistently enlarged at solid single-digit percentage rates.’”

 

Fortunately for both Coca-Cola Co. and PepsiCo, they both have popular brands of non-carbonated bottled water, including Dasani, Vitaminwater, and Smartwater from Coca-Cola and Aquafina, Lifewater, and LIFEWTR.

A case of Dasani bottled water. Photo by AFP

 

Zarb at 50 (6): Presentation by Michael Venuti, Distinguished Alumnus

15 Apr

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by President Rabinowitz and five distinguished alumni, followed by a reception.

We are making the videos available in three ways: (1) We are posting 6 separate videos over the next couple of weeks that are divided by speaker. (2) At the Hofstra YouTube channel, a special playlist with each of the separate presentations is available. Click here. (3) At the Hofstra YouTube channel is the entire 1.5 hour event in one video. Click here.

Today, we are highlighting the presentation by Mr. Michael Venuti, a Hofstra MBA in Finance, who is president of Agua Brands – the maker of Agua Active Hydration and Agua Fruit Essence. With colleague and Agua Brands co-founder Dr. Carol Dollard, Mr. Venuti is leveraging his expertise to grow Agua Brands from the ground up. The Agua Active Hydration line is powered by guarana, a natural source of caffeine. Containing as much caffeine as a cup of coffee, each bottle contains only 25 calories. In his role as chief financial officer of Glaceau from 2002-2009, Mr. Venuti helped the Vitaminwater and Smartwater brands expand to create the fastest-growing company in the history of the beverage industry. Under his leadership, the firm developed into a $1 billion brand and was ultimately acquired by Coca-Cola for $4.1 billion. At Glaceau, Mr. Venuti oversaw all financial functions. He also oversaw major contracts, including marketing initiatives, distribution contracts, and celebrity endorsement deals. 
 
 

 

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