For several years now, Americans have been consuming more bottled water and less soda. Now, for the first time, the sales of bottled water exceed those of soda in the United States.
“Bottled water has been enjoying growth for years, while sales of traditional sodas have declined. Research and consulting firm Beverage Marketing Corp. (BMC) says Americans drank an average of 39.3 gallons of bottled water in 2016, and 38.5 gallons of carbonated soft drinks. In 2015, bottled water was at 36.5 gallons while soda was at 39 gallons.”
“Other industry trackers define drink categories differently, so may see the cross at different times. Beverage Marketing includes sparkling waters in bottled waters and excludes energy drinks in sodas. The reverse is true for another tracker, Beverage Digest, which projects bottled water will surpass soda this year [2017].”
“’Bottled water effectively reshaped the beverage marketplace,’ said BMC Chairman and CEO Michael C. Bellas. ‘When Perrier first entered the country in the 1970s, few would have predicted the heights to which bottled water would eventually climb. Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars’ cup holders, now that’s the norm. With the exception of two relatively small declines in 2008 and 2009 — when most beverage categories contracted — bottled water volume grew every year from 1977 to 2016. This period included 17 double-digit annual volume growth spurts. Since resuming growth in 2010, bottled water volume has consistently enlarged at solid single-digit percentage rates.’”
Fortunately for both Coca-Cola Co. and PepsiCo, they both have popular brands of non-carbonated bottled water, including Dasani, Vitaminwater, and Smartwater from Coca-Cola and Aquafina, Lifewater, and LIFEWTR.
It’s about time. Why the change from the addictive calorie dense cola to the bland non-caloric bottles waters? Probably because of the increased media exposure which is booming with millennials leading the way and the charge on mindful eating (which includes drinking) is more important and near the top of current consumer agenda
Is bottled water really bland these days? 🙂
I think the trend in healthier lifestyles which we have seen from bottled soda to bottled water will soon have an impact and those seeking healthier lifestyles will be thinking of a healthier environment and tomorrow. It seems that improvements come in steps and that one had to be climbed and proven before the other was to become a part of mainstream culture. Sadly I also think that healthier beverage consumption is a trade-off we make to allow for unhealthier food consumption. So how much is an actual real health gain and how much is a planned cheat?