Communication Vehicles Used in Sponsorships

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Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, …

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They’re Back: Twinkies Return to Store Shelves

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , , , , , , , , , ,

As we reported late last year, the beloved Hostess Twinkies brand was only going on a hiatus until the brand was purchased by another firm after the failure of …

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An Interview with Apple CEO Tim Cook

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A little more than one year after the untimely death of Apple’s iconic co-founder Steve Jobs, Businessweek’s Josh Tyrangiel  recently conducted an in-depth interview with Tim Cook, Apple’s current CEO.…

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