According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and …
Read moreBusinessweek Calls ESPN the “Everywhere Sports Profit Network”
In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …
Read moreCreate Marketing Content Worth Looking For by Consumers
Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media advertising, business model, entrepreneur, marketing, opportunity, planning, promotion, tips, trends, Web, web design 1
Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.
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Is Your Social Media Data Misinforming Your Marketing Strategy?
Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics …
Read moreRethinking Made in China
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Trends brand, China, customer expectations, global, JWT Intelligence, planning, promotion, trends
JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available.
Recently, JWT Intelligence published a report about the changing status of Chinese …
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