Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of self-branding for personal and career success. In this …
Read moreHow Colors Affect Consumers’ Product Perceptions
From a marketing perspective, we tend to believe “perception is reality” — which means that what shoppers believe about product features is more important than the reality of those features.…
Read more“Incomplete” Products Can Spur Customer Consumption
According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on.
In the …
Read moreMarketer Versus Consumer Perceptions
As a rule, companies are the most successful when their strategies are perceived by consumers as intended by those companies.
According to a recent study of U.S. British executives and …
Read moreBetter Understanding Consumer Psychology
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Trends analytics, customer expectations, infographic, opportunity, perception, planning, psychology, shopper, tips 2
Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough.
Check out this infographic for 10 ten tips …
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