Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics …
Read moreLeBron James + Nike = $300?
Evans on Marketing Pricing, Sports and Entertainment Marketing, Trends customer expectations, ethics, LeBron X, Nike, opportunity, price, shopper, trends, video 1
Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is …
Read moreCan We Be More Productive by Taking Time Off?
Evans on Marketing Careers, Trends career, employee, motivation, opportunity, productivity, work hours
Everyone (well, some of you) should love this story about working fewer hours and becoming more productive. Interesting perspective for us workaholics. 🙂
Click here: http://www.nytimes.com/2012/08/19/opinion/sunday/be-more-productive-shorten-the-workweek.html…
Read moreWhat Social Media Type Are You?
Evans on Marketing Online Marketing, Social and Digital Media, Trends CPP, Facebook, infographic, LinkedIn, MBTI, mobile media, Myers-Briggs, opportunity, planning, promotion, social media, Twitter
The State of Women-Owned Businesses Report
Evans on Marketing Business Analytics and Marketing Information, Careers, Trends American Express, career, entrepreneur, Open forum, opportunity, tips, trends, women
American Express OPEN recently published a report on the 1997-2012 trends involving women-owned businesses. These are some of the key findings:
- “The rate of growth in the number of women-owned