Recently, Evergage — which delivers personalized messages in real time — surveyed marketers in 18 countries (the majority of from the U.S.) “to provide a snapshot of real-time marketing in …
Read moreAmazon Versus Hachette, Amazon Versus Disney, Etc.
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Sports and Entertainment Marketing Amazon, business model, competition, customer expectations, customer satisfaction, Disney, dispute, ethics, Hachette, online shopping, price, trust 2
Interested in Shopping with Instagram? Here’s How
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Technology and Marketing advertising, app, customer expectations, experiential marketing, Instagram, LiketoKnow:It, mobile media, online shopping, opportunity, promotion, social media, video 2
“Injectible Ads”: A New Practice That Has Some Firms Fuming
Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing advertising, bad behavior, competition, deception, ethics, injected advetising, online shopping, promotion, technology, trust, video 1
We have another new term for our expanded marketing dictionary: “injected advertising.” This occurs when third parties with sophisticated software programs upload online ads onto the Web sites of unsuspecting …
Read morePost-Holiday Shopping Tips
Evans on Marketing Consumers and Their Behavior, Online Marketing, Pricing customer expectations, customer satisfaction, discount, online shopping, sale, shopping tips 3
We offered a lot of holiday shopping tips last month. Here are several post-holiday shopping tips to keep in mind:
- January is a great month to shop. Retailers offer discounts