The Most Popular Athletes in the World

A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more. There are many interesting questions in terms of the […]

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Gender and Credit & Earnings: Is It a Level Playing Field?

We know that women make up a large portion of the U.S. work force, that many women in the work force are college educated, and that many women excel in their jobs. As we noted in a Zarb Means Business post last week: “Although women executives are often paid less than their male counterparts and […]

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Updating Our Most Popular Post EVER

Online Shopping Behavior by Gender and Age has been our most popular post since we started this blog in 2012. It has been viewed thousands of time. Thank you! As a result, with the start of 2016, we are updating this post with EIGHT new sources of information (all published in 2015) on online shopping […]

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Online Engagement by Age and Gender

Research from  nRelate (a content optimization company) indicates that age and gender are key factors with regard to how people participate in reading online content. As reported by eMarketer: “An October 2012 survey found that younger U.S. web users, especially younger males, had a high propensity to click on related articles and videos after reading […]

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