An important goal for ANY firm involved with the Internet and social media is to gain the best possible search engine placement (SEO).

For those new to SEO, Rachel Sprung — writing for HubSpot — offers some basic tips:

“While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their Web sites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.”

“So I’m going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you’ll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.”

Click the image to read about Sprung’s easy approach.


8 Replies to “A Beginner’s Guide to Keyword Research for Search Engine Optimization (SEO)”

  1. This is an interesting article on a topic that seems very intimidating to so many people. The step-by-step breakdown makes creating a successful SEO strategy significantly less daunting. I think a guide like this one can help smaller companies that don’t have a lot of support in this department to create keywords and utilize consumer searches in the most ideal manner.

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