Persuasion is a key skill for marketers to master — not manipulation but honesty-based persuasion.
As Emma Snider writes for HubSpot:
“To sell something, you have to convince a buyer …
Read moreUsing LinkedIn for B-to-B Social Selling
Evans on Marketing Business-to-Business, Careers, Marketing Communications, Social and Digital Media experiential marketing, HubSpot, infographic, LinkedIn, social media, tips
There are many uses for LinkedIn. One involves B-to-B social selling, which requires a different approach then just posting a LinkedIn profile.
Here are some suggestions in this infographic from …
Read moreMastering Your Online Professional Brand
Looking for Something to Do at Lunch? Here’s an Infographic to Give You at Least One Good Chuckle
In our lives and at work, we are often under a lot of pressure and feel stressed. How can we relieve these feelings — at least for a little while?…
Read moreIt’s Tough Being a B2B Sales Rep
Evans on Marketing Business-to-Business, Careers, Marketing Communications, Trends HubSpot, infographic, planning, promotion, Qvidian, sales process, sales representative, tips, trends 3
One of the most critical and important employees in many firms — especially B2B companies — is the sales representative. Unfortunately, some firms do not appreciate or recognize all of …
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