Understanding and managing a company’s online reputation are not easy tasks. A lot of what is said online is beyond the control of the firm.
So, what can be done? …
Read moreHow Do Consumers Feel About “Native Advertising”?
What is “native advertising” and why are some people upset about it?
Consider this commentary from eMarketer:
“Social networks, news sites, digital content aggregators, and streaming media services are rife …
Read moreIs Sharing One’s Salary Data with Co-Workers OK?
Evans on Marketing Careers, Privacy, Identity Theft, and Ethical Issues, Trends career, discussion, good manners, job satisfaction, privacy, salary, tips, video 2
Many (most) companies frown on their employees sharing their salary information — to avoid jealousy and possible legal complaints. Some firms even have explicit policies that prohibit sharing such information …
Read moreHyundai Ad Gets Clobbered — and Withdrawn
UPDATE! Being Smarter Online
I recently gave a talk about how to be more careful online — especially with social media. More and more, identity theft, invasion of one’s privacy, and other forms of …
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