JWT Intelligence has just introduced a new Web site called Personality Atlas. For marketers, this is an interesting and entertaining visual look at the world:
“The Personality Atlas report …
Read moreAn Interesting New Concept: “Sympathetic Pricing”
As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing.
According to Trendwatching.com, sympathetic pricing is …
Read moreWhy Do Many Ads Annoy Us?
Dos and Dont’s for Your New Job!!
Evans on Marketing Careers bad behavior, Careerealism, good manners, job, opportunity, planning, slideshow, success, tips, trust 4
Congratulations to all of you who are about to embark on a new job. Now, it is important to do everything you can to excel at that job. Have you …
Read moreWho’s YOUR Hero?
Evans on Marketing Careers, Global Marketing, Marketing Communications, Social and Digital Media ethics, good manners, hero, Hitendra Wadhwa, Mahatma Ghandi, Nelson Mandela, Steve Jobs, success, Susan B. Anthony, trust 2
With yesterday’s passing of Nelson Mandela, it is a good time to read the article “Why We All Need Heroes” by Hitendra Wadhwa: “Steve Jobs, Mahatma …
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