On several occasions, this blog has discussed the topic of being smart online (click here, for example).
Now, we have another great example of why YOU MUST be …
Read moreAn Interesting Study on Trust
Evans on Marketing Consumers and Their Behavior, Privacy, Identity Theft, and Ethical Issues CBS Money Watch, good manners, tips, trust 8
Trust is a big factor in our relationships — whether they are person-to-person relationships or customer-to-firm relationships. And apologies may help engender trust.
Recently, a marketing-oriented research study looked at …
Read moreDon’t Be a “Wardrober”
Evans on Marketing Consumers and Their Behavior, Privacy, Identity Theft, and Ethical Issues bad behavior, Bloomingdale's, ethics, good manners, REI, returns, shopping, theft, trends, trust, wardrobing 15
Retailers know that customer shoplifting and employee theft cost them billions of dollars a year in lost revenues just in the United States and well over $125 billion worldwide. …
Read moreNielsen Video on the Value of Corporate Social Responsibility
Last month, we blogged about the interest of consumers around the world in socially conscious companies.
Today, to further the discussion, we are offering the video below from Nielsen…
Read moreUnspoken Rules to Follow When Using the Internet
There are relatively few formal rules for those who run traditional Web sites or social media sites. As frequently claimed, the Internet has no real rules. Free speech rules — …
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