Taylor Swift caused a social media sensation when she released her controversial new music video “Look What You Made Me Do.” At just one site, there were 112 million views …Read more
Taylor Swift: Marketing Guru
Evans on Marketing Distribution, Product Management, Social and Digital Media, Sports and Entertainment Marketing Knowledge@Wharton, music, opportunity, planning, Taylor Swift, trademark, trust 8
Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify.
Here’s …Read more