ESPN: Hopping on the Taylor Swift Bandwagon

Taylor Swift caused a social media sensation when she released her controversial new music video “Look What You Made Me Do.” At just one site, there were 112 million views in the first four days after the full video’s release.       Marketers have quickly chimed in with videos related to the song. For […]

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Taylor Swift: Marketing Guru

Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify. Here’s one perspective on Swift as a marketing pioneer from Knowledge@Wharton: If you’re ready to ‘party like its 1989,’ you’ll have to talk to Taylor Swift […]

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