Taylor Swift caused a social media sensation when she released her controversial new music video “Look What You Made Me Do.” At just one site, there were 112 million views in the first four days after the full video’s release.
Marketers have quickly chimed in with videos related to the song. For example, ESPN has been running a commercial promoting tomorrow night’s big Alabama-Florida State football game. Interestingly, as of the time of this post, the video of the ad has only garnered 23,000 views at YouTube.
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I’m not surprised ESPN’s ad has gotten a substantially small amount of attention. Taylor Swift released her music video first and it was the first after a long period of silence from Taylor.