Great Brand Campaigns Pay Dividends

Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns pay dividends. In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites. Great Brand […]

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Revitalizing Toyota Camry’s Image

The Toyota Camry has been the best-selling non-pickup truck brand in the United States for several years. Nonetheless, the brand’s image has been been rather “vanilla.” It’s trying now to change that. As Edmunds reported: “Toyota pulled the wraps off the all-new 2018 Toyota Camry at the 2017 Detroit Auto Show. Though sedan sales have […]

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Brand Positioning Strategy: An Infographic

Interested in doing a better job in describing and positioning your brands? Take a look at the infographic below from EquiBrand. It focuses on brand positioning, brand architecture, and brand extension.   Click on the image for a larger view of the infographic.    

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