For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…
Read more2018 Global Most Valuable Brands
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Trends 2018, brand positioning, BrandZ, global, top brands 15
As most companies know, their brand image represents a powerful asset. Thus, brand recognition and brand loyalty may represent the difference between success failure. And with that in mind, Kantar …
Read moreGreat Brand Campaigns Pay Dividends
Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns …
Read moreRevitalizing Toyota Camry’s Image
The Toyota Camry has been the best-selling non-pickup truck brand in the United States for several years. Nonetheless, the brand’s image has been been rather “vanilla.” It’s trying now to …
Read moreBrand Positioning Strategy: An Infographic
Interested in doing a better job in describing and positioning your brands? Take a look at the infographic below from EquiBrand. It focuses on brand positioning, brand architecture, …
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