We all know that advertising expenditures by media have been — and will continue to — change.

Two interesting conclusions can be drawn from new research on the U.S. marketplace by eMarketer: (1) Advertising on digital media is skyrocketing. That is no surprise. (2) For traditional media (except directories and newspapers, whose revenues continue to drop), the future may not be as dire as some analysts have predicted. Even overall print media revenues between 2013 and 2017 are forecast by eMarketer to fall by only 5 percent — although newspaper ad revenues will decline by nearly 10 percent, magazine ad revenues will be level.

Click the chart to read more from eMarketer.



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