In recent years, due to the widespread availability of DVRs and on-demand programs, more people have been engaging in “binge” viewing — whereby they watch multiple episodes of a program …
Read moreWhat Binge Viewers Want
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing advertising, analytics, Annalect, binge viewing, customer expectations, customer satisfaction, eMarketer, entertainment marketing, experiential marketing, promotion, trends 1