B to B Archives

An Improved Housing Market Means Good Things for the Overall Economy

February 2, 2013 Evans on Marketing Business-to-Business, Product Management, Trends analytics, B to B, customer expectations, economy, entrepreneur, housing, innovation, opportunity, technology, trends 3

In economics, the multiplier effect refers to the impact of one industry sector on other industry sectors. In the United States (and many other countries), the housing industry has a …

The State of Business-to-Business Content Marketing

January 26, 2013 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Online Marketing, Social and Digital Media B to B, B2B, infographic, online, opportunity, social media, tips, trends 3

B-to-b marketers are still evolving in their use of the Internet and social media as valuable resources.

According to Jason, Miller, writing for Marketo: “MarketingProfs and the Content …

B2B and Content Management Online

January 9, 2013 Evans on Marketing Business-to-Business, Online Marketing, Social and Digital Media B to B, B2B, business model, online information, opportunity, planning, social media

According to http://agilemktginfo.com: “Whether you are promoting your business online or off-line, it is imperative that you always look to improve the customer experience. B2B marketing strategies should be …

B2B Content Marketing in North America

December 18, 2012 Evans on Marketing Business-to-Business, Social and Digital Media, Trends analytics, B to B, B2B, content, Content Marketing Institute, infographic, marketing, MarketingProfs, Marketo, social media 1

Marketo has summarized the results of the recent State of B2B Content Marketing in North America by MarketingProfs and the Content Marketing Institute. The report “reveals insights into how B2B …

Rules of the Road: Social Media and B2B Marketing

December 2, 2012 Evans on Marketing Business-to-Business, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Trends B to B, B2B, customer expectations, experiential marketing, Multichannel Merchant, opportunity, planning, promotion, social media, tips, Worldwide Partners 5

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing.

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