Over the years, we have presented hundreds of posts in the category of business analytics and marketing information. Despite the growing importance, we examine data analytics not meeting executive expectations. Indeed, this might surprise you.
Gartner Research: Data Analytics Not Meeting Executive Expectations
In its Marketing Data and Analytics Survey 2020, Gartner discovered that marketing analytics failed to satisfy what leaders expect.
Contributor Gloria Omale explains why:
For further information, look at two of the charts from Gartner. Click here. to read more about data analytics not meeting executive expectations.