For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.
Video: L’Oréal Groupe’s CMO Talks About Customer Engagement
According to L’Oréal Groupe’s Web site:
We understand that beauty expectations and needs vary. Therefore, we have built the richest portfolio of diverse and complementary brands. We want to be able to offer all around the world a perfect choice of brands. For all types of consumer needs and desires. And for all beauty dreams. Our brands are from all cultural origins. A perfect blend between European, American, Chinese, Japanese, Korean, Brazilian, Indian, and African brands. We have created the world’s most multi-cultural brand collection. And it remains unique in the industry.
L’Oréal’s global flotilla of brands is organized as 4 complementary Divisions. With each one developing a specific vision of Beauty for its respective market. Professional Products Division. Consumer Products Division. L’Oréal Luxe. Active Cosmetics Division.
The following chart shows the four main divisions. Along with the brands within them. Certainly, these brands address a number of market segments. And are tailored to geographic regions..
As a forward-looking firm, L’Oréal places great reliance on customer engagement. And it uses the latest technology to do so. The result? A company that maximizes interfaces with customers. With many touchpoints to enable a multichannel, global strategy. Read on for some details
As a video by Daniel Caridi shows:
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.