March is Women’s History Month. With the swirl of bad actors in the world, 2022 is especially important. Just think of the displaced young Ukrainian mothers and what they …
Global Forecast About the Future of BOPUS
Shortly before COVID-19 arrived, we discussed the growth of BPOS — buy product online, pick-up in store. [Also, known as click and collect.] Since then, BOPUS’ rise has …
Business Social Responsibility and Ukraine
Evans on Marketing has presented about 75 posts on social responsibility. However, none are as important as today’s topic. Business social responsibility and Ukraine. In other words, what moral …
NFTs Are Soaring Higher and Higher
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing experiential marketing, NFTs, non-fungible tokens, opportunity, planning, video, Wall Street Journal
It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS blossomed in the …
Product Management Terms to Grasp
Whether you are a seasoned product manager or a newbie, this post is for you. Product management terms to grasp.