Due to its growing importance, we have written a lot about mobile marketing. As examples, see Mobile Marketing Facts. Mobile Ads Keep on Booming in 2018. And Mobile Marketing Automation Growing Fast. Today, we show several ideas for your mobile marketing campaign. For this post, Max Chekalov of Appgeeks.org serves as guest blogger. Appgeeks reviews and ranks app development […]
Read moreUnited States Leads in Tourism Spending
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International travelers have a lot of countries to visit. So, where does the United States rank? Interestingly, the United States leads in tourism spending.
Read moreAmerican Vacation Time Compared to Elsewhere
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As we noted last month, a good work/life balance is a key goal for many employees. So, how good is American vacation time compared to elsewhere?
Read moreCyber Security Facts Infographic
Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.
Read moreLast Mile Delivery
Evans on Marketing Distribution, Global Marketing, Technology and Marketing, Uncategorized customer expectations, customer satisfaction, delivery, Go People, last mile, logistics 6
One area receiving greater scrutiny: last mile delivery. Let’s look at this stage of the distribution system.
Read more2018 Universum Survey of Top Global Employers for Business Students
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Earlier this month, we reported on Universum’s 2018 study of U.S. business students’ top employers. Now, we look at the 2018 Universum survey of top global employers for business students. And the results are quite interesting.
Read more2018 Global Most Valuable Brands
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Trends 2018, brand positioning, BrandZ, global, top brands 15
Kantar and WPP annually publish the BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The 2018 global most valuable brands report is now available. And detailed here.
Read moreMoney Tips for International Business Travel
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At Evans on Marketing, we have looked at financial issues from different perspectives. For example, see — Do Shoppers Like Dynamic Pricing? Music Streaming Payment Rates Differ by Platform. Break-Even Point Calculations Are Not So Simple. Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international […]
Read moreEarly Online Impact of GDPR
As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data. Thus, this rule does not just apply to firms based in the EU, […]
Read moreAmericans Want GDRP-Style Laws
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing customer expectations, GDPR, Internet, privacy
On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able to tell you what GDPR is. And it constitutes a major EU data protection […]
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