Ideas for Your Mobile Marketing Campaign

Due to its growing importance, we have written a lot about mobile marketing. As examples, see Mobile Marketing Facts. Mobile Ads Keep on Booming in 2018.  And Mobile Marketing Automation Growing Fast. Today, we show several ideas for your mobile marketing campaign. For this post, Max Chekalov of Appgeeks.org serves as guest blogger. Appgeeks reviews and ranks app development […]

Read more

Cyber Security Facts Infographic

Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.

Read more

2018 Universum Survey of Top Global Employers for Business Students

Earlier this month, we reported on Universum’s 2018 study of U.S. business students’ top employers. Now, we look at the 2018 Universum survey of top global employers for business students. And the results are quite interesting.

Read more

Money Tips for International Business Travel

At Evans on Marketing, we have looked at financial issues from different perspectives. For example, see — Do Shoppers Like Dynamic Pricing? Music Streaming Payment Rates Differ by Platform. Break-Even Point Calculations Are Not So Simple. Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international […]

Read more

Early Online Impact of GDPR

As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data. Thus, this rule does not just apply to firms based in the EU, […]

Read more

Americans Want GDRP-Style Laws

  On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able to tell you what GDPR is. And it constitutes a major EU data protection […]

Read more