Over the years, we have presented more than 150 posts about product management. Today, we consider how to devise a better product innovation strategy. With a lot to learn.…
Pricing and Ethical Practices
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Uncategorized bad behavior, business ethics, customer expectations, customer satisfaction, opportunity, planning, Pragmatic Institute, trust
Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…
Read moreReasons to Simplify Product Positioning
This may sound counter-intuitive. But, maybe we sometimes need to offer fewer product benefits/uses.rather than more.. Today, we look at reasons to simplify product positioning. Not always, in some instances.…
A Pricing Primer from Pragmatic Institute
Since Evans on Marketing began, we have presented over 130 posts on pricing. Nonetheless, there’s still so much more to learn. A pricing primer from Pragmatic Institute will give …
2019 Product Management Survey
Evans on Marketing Business Analytics and Marketing Information, Careers, Product Management innovation, opportunity, planning, Pragmatic Institute, product manager, trends 1