Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.

To begin, take a look at these complementary posts.


Two Aspects of the Marketing of Mother’s Day

First, we highlight three examples of Mother’s Day ads. Then, we examine how people feel about the marketing related to this holiday.

Example of Mother’s Day 2022 Ads

As reported by Advertising Age on May 6, 2022:

According to social video analytics firm Tubular Labs, U.S. brands have uploaded 2,064 Mother’s Day–related videos to YouTube, Facebook and Twitter over the past 30 days, racking up 22.1 million views as of Thursday. The three most-seen so far: (1) Dick’s Sporting Goods: “Dick’s Sporting Goods Mother’s Day 2022” (first uploaded April 27). (2) Teleflora: “Role of a Lifetime — A Mother’s Day Story” (first uploaded April 24). (3) Harry & David: “Harry & David Mother’s Day Tradition” (first uploaded April 19).

How People Feel About the Marketing of Mother’s Day

Many believe that ads over-commercialize Mother’s Day. For insights, we turn to a Statista article by Martin Armstrong:

We might not say it as often as we should, but most of us love our mothers. Mother’s Day then, is surely the perfect opportunity to show your feelings and appreciation. According to a new YouGov survey though, larges shares of people in some countries see it as more of a hassle pushed on us by commercial entities such as card companies. It seems that the feeling of ‘having to’ show your love on a specific day is troublesome for a lot of us. Of the countries surveyed, nowhere is this more true than in Denmark, where 61 percent of adults say Mother’s Day is mainly celebrated because of pressure from commercial interests. The story is similar in Sweden and Germany, but this isn’t a view typical of the whole of Europe. At the other end of the scale, 85 percent of those asked in Poland said that it’s a “proper” special occasion and is celebrated accordingly. Relatively high levels of this sentiment can also be found in China and India.

The Marketing of Mother's Day


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.