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B2B Content Marketing: 2014 Benchmarks
Starfleet Media recently conducted a study on content marketing — The 2014 Benchmark Report on B2B Content Marketing and Lead Generation:
“While there was already good research out there …
Read moreSocial Media Maturity: An MIT Infographic
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media, Trends advertising, business model, customer expectations, experiential marketing, global, infographic, MIT, opportunity, planning, Sloan Management Review, social media, success, trends 3
Some firms and individuals have reached a level of maturity with their use of social media — based on their levels of experience and activity. Others are still at the …
Read moreWhat Do Marketers Think of “Real-Time” Marketing?
In What Country Are People the Happiest? (Hint: It’s Not the U.S.)
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends Better Life Index, customer expectations, customer satisfaction, experiential marketing, global, Life Satisfaction, OECD, opportunity, planning, survey, trends 2