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Month: <span>August 2013</span>

LOL: The Manning Brothers’ Direct TV YouTube Ad

August 8, 2013 Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Direct TV, humor, Manning, NFL, promotion, social media, YouTube 5

If you are a sports fan, you know that the NFL’s Manning brothers are usually rather straitlaced. So this “rap” commercial for Direct TV’s NFL Sunday football package is way …

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“Big Data” Trends

August 7, 2013 Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing, Trends analytics, big data, planning, research, technology, trends 3

As we have noted before, “big data” is now the big rage in business. So, it is imperative to understand what “big data” means and the trends regarding …

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The Value of Infographics

August 6, 2013 Evans on Marketing Business Analytics and Marketing Information, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media communication, infographic, infographics, information, opportunity, social media 3

Check out this infographic on infographics. 🙂

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Job Security: Does It Still Exist?

August 4, 2013 Evans on Marketing Careers career, Careerealism, opportunity, planning, tips 2

This is another provocative question in today’s turbulent job market. The bottom line — Be prepared!!!!

Consider these insights from Dawn Rasmussen, president of Pathfinder Writing and Career Services, …

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Using Humor in Advertising: Nivea for Men

August 3, 2013 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Break Media, Damon Wayans, entertainment marketing, experiential marketing, humor, Jr., Made Man, Nivea, positioning, promotion, social media, video, YouTube 1

As more companies expand their efforts in the men’s personal care market, they are looking for ways to stand out. And they are often turning to humor, as is the …

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