A good measure of a consumer’s interest in the social responsibility of companies is whether or not a consumer would be willing to pay more to buy the products of …
Read moreMusic Streaming Booms on Smartphones
As we’ve reported before, many people LOVE their smartphones. And the use of smartphones is still growing.
Take the case of music. As eMarketer reports: “More than one in …
Read moreThe Power of Word of Mouth
Evans on Marketing Business Analytics and Marketing Information, Marketing Communications advertising, promotion, word of mouth 4
Is Your Spam Filter Blocking Job-Related E-mails?
It’s hard enough getting the right job. So we shouldn’t have unintended glitches impede our efforts.
Consider this observation from Careerealism.com: “Have you been checking your spam filter? Many of …
Read moreHigh-Tech Products That Didn’t Make It
Evans on Marketing Good and Bad Examples of Marketing, Product Management, Technology and Marketing failure, innovation, product management, technology, video 1
Every year, most of us eagerly await the next big thing, especially with high-technology products. Sometimes, as with the Apple iPhone and the Apple iPad, the next big thing becomes …
Read more