Etsy: A Pioneering B Corporation

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , , , 15

Etsy is an innovative online retailer. On April 16, 2015, Etsy had a successful IPO (initial public offering), which valued the firm at $3.3 billion as of the end of …

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Why Do Many Ads Annoy Us?

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Privacy, Identity Theft, and Ethical Issues , , , , , , , , , , , 2

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them.

As Consumer

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Chobani IS at the Olympics, Even If Its Yogurt Is Not

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , 13

Chobani, a leading maker of Greek-style yogurt, is an official sponsor of Team USA at the Sochi, Russia Olympics. It has paid a lot of money for this right …

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What’s Next for E-Cigarettes?

Evans on Marketing Consumers and Their Behavior, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management , , , , , , 22

E-cigarettes have been growing in popularity, despite the controversy surrounding them.

Consider these observations noted at WebMD: 

  • “They are electronic, alternative smoking devices that simulate the sensation of smoking.
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