Lots of people in the United States and around the world are avid players of online games. Most of the time, these games are played for fun and sometimes to “crush the competition.”
Now, we are seeing that gaming may also be a mechanism for getting players involved in social causes.
Consider these observations from Aaron Baar, writing for JWT Intelligence:
“Perhaps you’d feel differently about your Candy Crush addiction if you knew something useful could come out of it. Welcome to the burgeoning world of Gaming for Good. The concept has been around for a while: Vocabulary builder Freerice.com, for instance, launched in 2007 with the promise that 10 grains of rice would be donated for every correct answer (the site was later donated to the U.N.’s World Food Programme, which now runs it). Now, a range of models is proliferating that use gaming as an engine for good or, alternatively, motivate good works by way of gamification.”