Do We Really Want “Buy” Buttons at Social Media Sites?

Evans on Marketing Business Analytics and Marketing Information, Social and Digital Media, Trends , , , , , , , , , , , , , 12

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an …

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How Brands Can Do Better on Pinterest

Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , 2

Pinterest “is a place to discover ideas for all your projects and interests, hand-picked by people like you.”

With more than 75 million active users and a largely female audience, …

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