Companies Doing Best on Instragram

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , 9

Instagram is rapidly gaining in popularity. In 2012, about 13 percent of U.S. adults were utilizing Instagram. Today, about 30 percent are using Instagram (extrapolated from Pew Center data).…

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Do We Really Want “Buy” Buttons at Social Media Sites?

Evans on Marketing Business Analytics and Marketing Information, Social and Digital Media, Trends , , , , , , , , , , , , , 12

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an …

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Food Brands Capitalizing on Instagram

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , 16

Since its founding a few years ago (October 2010), Instagram has become extremely popular. According to the social medium’s own Web site:

“Instagram is a fun and quirky way …

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Interested in Shopping with Instagram? Here’s How

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Technology and Marketing , , , , , , , , , , , 2

As described at its Web site:

“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your …

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The Most Popular Social Media for Young People

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media , , , , , , , , , , , , 16

Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research.

As reported by eMarketer, a new study by …

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