China Archives

Google Versus Baidu: The World’s Two Leading Search Engines

September 20, 2013 Evans on Marketing Global Marketing, Online Marketing analytics, Baidu, China, Clickz, competition, comScore, global, Google, search, Tech in Asia, trends 8

U.S.-based Google and China-based Baidu (note: this site is in Chinese) are the two dominant search engines in the world. According to comScore, Google’s market share of U.S. searches is …

It’s Not Easy for Foreign Retailers in China

September 10, 2013 Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing Best Buy, Carrefour, China, competition, customer expectations, failure, global, Home Depot, Ikea, Metro, retailing, Tesco, trends, Wal-Mart 2

As we know, China has the world’s largest consumer base. Thus, it is now a popular destination for foreign firms. But it is also a difficult place for foreign retailers …

Chevy Goes Global

July 10, 2013 Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management analytics, Brazil, business model, Celta, Chevrolet, China, competition, customer expectations, General Motors, global, image, innovation, opportunity, planning, product management, product positioning, Sail, success

Over the years, General Motors has positioned Chevrolet vehicles as a great American brand. Its slogans include “An American Revolution,” “See the USA in your Chevrolet!,” “The Heartbeat of America,” …

Social Media to Continue Booming Around the World

June 20, 2013 Evans on Marketing Global Marketing, Social and Digital Media, Trends Asia, China, eMarketer, experiential marketing, global, mobile media, social media, trends

Social media use around the world is expected to double between 2011 and 2017, according to new research by eMarketer. The Asia-Pacific region is leading the way — with China …

What’s Next for the Internet?

June 18, 2013 Evans on Marketing Global Marketing, Online Marketing, Social and Digital Media, Technology and Marketing, Trends analytics, China, customer expectations, D11, experiential marketing, global, innovation, Internet, Kleiner Perkins Caufield Byers, Mary Meeker, mobile media, opportunity, planning, trends, Web

Recently, Mary Meeker (of Kleiner Perkins Caufield Byers — “Partnering with entrepreneurs to build companies from success to significance”) presented her annual Internet trends report for 2013 at the …

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Tag: <span>China</span>