How B2B Firms Can Be More Like B2C Firms

In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview

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Google Faces Privacy Issues In Europe

According to Businessweek: “Google Inc. was told by European Union regulators to bolster its privacy policy in a warning that may trigger a new round of clashes with data-protection

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The Case of Lance Armstrong: The Downfall of One More Celebrity Icon

The business side of sports and entertainment seems to be ever present. This time, it is highlighted by the Lance Armstrong doping scandal and its aftermath.

Consider this: On the

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