In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview …
Read moreHow Can Belonging to a Marketing Association Better My Career?
Evans on Marketing Careers association, career, marketing, networking, opportunity, promotion, tips, video
Look at this video to learn why belonging to a marketing association can aid your career and career search.
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Read moreNewsweek: Another Print Publication Bites the Dust
Evans on Marketing Online Marketing, Product Management, Technology and Marketing, Trends analytics, customer expectations, digital, e-reader, Newsweek, online information, print, publishing, trends, video 2
It was announced recently, that Newsweek will soon no longer be available in print. This continues the trend of publishing in digital and E-reader formats. Some print publications have become …
Read moreGoogle Faces Privacy Issues In Europe
According to Businessweek: “Google Inc. was told by European Union regulators to bolster its privacy policy in a warning that may trigger a new round of clashes with data-protection …
Read moreThe Case of Lance Armstrong: The Downfall of One More Celebrity Icon
The business side of sports and entertainment seems to be ever present. This time, it is highlighted by the Lance Armstrong doping scandal and its aftermath.
Consider this: On the …
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