In case our title throws you, the conscious consumer segment is growing. Let us clarify what we mean. The conscious consumer segment includes shoppers willing to pay more for products benefiting for society. Which means those interested in the environment. As well as those not wanting to use up natural resources. Among other things.
Interested in this topic? Due to its importance, during 2019 alone, we have have posted numerous times. For example:
- In-Depth Look at Sustainability
- Marketing Sustainability Pays Off
- Broadening Concept of Sustainability in Marketing
- Reusable Food Packaging
- Recycling Not Yet Popular Enough
Conscious Consumer Segment Is Growing
Conscious consumer represents another new term for our marketing dictionary.
“From the rise of minimalism to companies making bold business moves in the name of sustainability. There’s been a push for more conscious consumption. According to Nielsen, sustainable product sales have increased by nearly 20 percent since 2014. But what, exactly, do we mean here?”
“Phrases like conscious consumption, sustainability ,and social responsibility are often used synonymously. But some of these phrases have carefully measured definitions. While others are a bit looser. Conscious consumption is an umbrella term. It simply means engaging in the economy with more awareness of how your consumption impacts society at large. Shopping sustainably, with the intent to preserve the environment, is one way to consume more consciously.”
“E.S.G. stands for environment, social and governance. And it measures a company’s commitment. To reducing environmental impact and supporting social justice. As well as their governance and engagement within their communities. The B Lab has an entire online directory where you can browse certified companies. By industry.”
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