Waste Not: Guilt-Free Laundry Coming Soon
Do you know that washing clothes may be quite wasteful? Two questions: Why does this occur? And how may do better? Solution: guilt-free laundry coming soon.
For answers, we turn to Trendwatching.com:
“The World Health Organization says there is not enough evidence yet to conclude that microplastics are a risk to human health. BUT more research is needed. Reassured? Us neither. So when you hear about a washing machine that captures 90% of the microplastics released during a wash, one thought is immediate: every washing machine needs to have this. Yep, consumers everywhere will only have to hear about this machine to have their expectations changed. ‘Why doesn’t my machine filter out plastics? Why doesn’t everyone do more to filter waste products?’ It’s yet another example of how game-changing innovations fuel new expectations that all brands must then seek to meet.”
“Home appliance manufacturer Arçelik announced its new washing machine, which will help keep microplastics out of the ocean. The Turkish company’s new machine targets the tiny plastic fibers released when clothes are washed. It contains a filter that Arçelik say captures 90% of those fibers. According to the company, around one million fibers are released per load of laundry; these fibers end up in water systems. And from there can be ingested by fish and people. The company plans to open-source its filter technology, so other home appliance brands can use it.”
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