The Best and Worst of Super Bowl Advertising

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During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the …

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More Than 25% of Super Bowl Advertisers Will Be Newbies

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Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” …

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Is Advertising on the Super Bowl a Touchdown?

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As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa …

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What’s Going to Be Hot at the Super Bowl? In Terms of Ads of Course

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Over the last several years, companies have become much more proactive about releasing buzz-worthy ads before the game and maximizing the online excitement, typically via YouTube.

So, what are going …

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Want to Perform at the Super Bowl? Pay for Play May Be Coming

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Most of us already know that the National Football League is the most popular and profitable sports entity in the United States — by a wide margin. NFL prime-time TV …

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