The Governator Is Back for SB XLVIII

As the largest North American sporting event, the Super Bowl of football has also become the Super Bowl of advertising. And companies are always looking for creative ways to stand out in the crowd. Fox TV is certainly thrilled about SB XLVIII, since it has booked nearly $300 million in advertising. This year, there are […]

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An Early Look at Who’ll Be Advertising during Super Bowl 2014

The Super Bowl is not only the most important event for American sports fans each year; it is the Super Bowl of advertising, too. Sponsors use the event to unveil their most creative ads and try to create buzz at the various Web sites that follow the advertising. The sponsors are willing to spend $4 […]

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The Most Talked-About Super Bowl Ads of All Time

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!! As we have learned in recent years, word of mouth (whether online or offline) — also known as viral marketing — is even more critical than to marketers than eyeballs. Why? Viral […]

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Advertisers Get Ready for the Super Bowl

Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for advertising time in 2012 (and this did not include the cost of producing those ads). The numbers for the 2013 Super Bowl are even higher […]

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Experts All Atwitter about Super Bowl Ads

  Click the image for the full story Knowledge@Wharton reports that ” ‘proving again the appeal of chatting online while watching TV, the tense end of Super Bowl XLVI on Sunday night set a new record for simultaneous Twitter messages,’ according to an article in the New York Times. As the game was winding down, […]

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Super Bowl Ad Buzz: What People Said on Social Networks

    Click on the image for the story Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories and the 2012 ads in general.

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