Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for …
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Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing social media, Super Bowl, Twitter 2
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Knowledge@Wharton reports that ” ‘proving again the appeal of chatting online while watching TV, the tense end of Super Bowl XLVI on …
Read moreSuper Bowl Ad Buzz: What People Said on Social Networks
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Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories …
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