In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …
Read moreLeading Entertainment Marketing Blogs
Here’s our list of some of the best entertainment blogs that are now on the Web:
- Adobe Digital Marketing: Media & Entertainment
- Businessweek on Branded Entertainment
- BuzzFeed Celeb
- Deadline Hollywood
The Rolling Stones at 50: A Businessweek Fact Sheet
This year, the Rolling Stones marked their 50th anniversary as a rock band. It was recently announced that they would be performing 4 shows later this year, including 2 at …
Read moreBetter Analytics from IBM
Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing analytics, IBM, information, opportunity, success, technology, video
Check out this YouTube to see how IBM enables companies to enhance their information capabilities and derive better insights through state-of-the-art analytics.
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Read moreAdvertising on Facebook: Revenues Up, Growth Down
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, analytics, business model, eMarketer, Facebook, performance, success, trends
New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has …
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