As we know, in today’s competitive environment, we cannot take our customers for granted. We need to continuously “court” them and have them feel appreciated.
Consider this observation from Oracle …
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Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Trends career, leadership, LinkedIn, planning, Salesforce Marketing Cloud, slideshow, technology, tips, trends 17
With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing.
As Salesforce Marketing Cloud puts it…
Read morePersonalizing Marketing
In today’s high-tech marketing environment, personalization has become a major competitive advantage. Personalization can involve products such as the NikeiD footwear line as well one-to-one communications.
As Conversant Media puts …
Read moreDo YOU Think Before You Tweet?
Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media bad behavior, customer expectations, experiential marketing, Nivida, slideshow, social media, tips, trust, Twitter 42
Are you a regular — or even infrequent — Tweeter? If yes, do you always pause before posting a Tweet? Have you ever made a Tweet that you wish you …
Read moreTen Marketing-Oriented Business Trends to Consider: A Slideshow
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media analytics, business model, customer expectations, entrepreneur, experiential marketing, Logo Design Guru, opportunity, planning, slideshow, tips 29
As one of our business planning activities, we should always be willing to think outside the box. We should be thinking of where our firm is headed in both the …
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