Small and Medium-Size Businesses Struggling with Social Media

According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and …

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Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with …

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