Do You Still Believe Sports and Entertainment Marketing Don’t Overlap?

7 Sep

Amazing, huh? After auditioning a number of traditional entertainment personalities to join Kelly Ripa, former NY Giants All Pro defensive end and Super Bowl winner Michael Strahan was chosen as co-host for the popular daytime talk show now called “Live with Kelly and Michael.”

This again reinforces the symbiotic nature of sports and entertainment marketing.

Below is a short interview with Kelly and Michael after his first show.
 

 

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