Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary models of the iPhone. Today is announcement day for the new iPhone! [Please be sure to read both parts of this post and look at the infographic below regarding what we can learn from Apple.]
According to various observers, at least one version of the new iPhone will sell for more than $1,000. Are you iPhone loyalists really ready for this?
Here’s what Tripp Mickle and Timothy W. Martin are reporting for the Wall Street Journal:
“Prepare for smartphone sticker shock. A decade into the smartphone era, Apple Inc. and Samsung Electronics Co. are betting they can increase sales by jacking up the price of their flagship products — bucking the usual downward arc for prices of consumer electronics in the years after introduction.”
“Apple on Tuesday [today] is expected to unveil a more-advanced iPhone — also known as the anniversary iPhone, the iPhone 8, or iPhone X — which analysts predict will carry a starting retail price of about $1,000. That would be about 50% more than the cheapest version of the iPhone 7 Apple introduced last year at $649, and about 30% more than the larger iPhone 7 Plus, at $769. (On Tuesday, Apple also is expected to show off updated versions of those phones with prices similar to last year’s models.)”
While we wait for the latest iPhones to be available for sale, let’s consider what else we can learn from Apple. The Website Group has these observations; and it designed the infographic shown below.
“[Apple uses] unpaid marketing at its very best! You might not think it, but this marketing strategy is used for some of the biggest companies around the world. In particular – we’re talking Apple. Another popular strategy from Apple is its ability to create mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise; so keep your goodies to yourself until the day comes to pull the rabbit out of the hat — just as Apple taught us. It leaves you hanging until the very last minute so that when they finally unveil a product you can’t wait any longer to get your hands on it!”
“These are just a couple of marketing lessons that we can learn from Apple, but there are plenty more! Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world!”
