Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary models of the iPhone. Today is announcement day for the new iPhone! [Please be sure to read both parts of this post and look at the infographic below regarding what we can learn from Apple.]
According to various observers, at least one version of the new iPhone will sell for more than $1,000. Are you iPhone loyalists really ready for this?
“Prepare for smartphone sticker shock. A decade into the smartphone era, Apple Inc. and Samsung Electronics Co. are betting they can increase sales by jacking up the price of their flagship products — bucking the usual downward arc for prices of consumer electronics in the years after introduction.”
“Apple on Tuesday [today] is expected to unveil a more-advanced iPhone — also known as the anniversary iPhone, the iPhone 8, or iPhone X — which analysts predict will carry a starting retail price of about $1,000. That would be about 50% more than the cheapest version of the iPhone 7 Apple introduced last year at $649, and about 30% more than the larger iPhone 7 Plus, at $769. (On Tuesday, Apple also is expected to show off updated versions of those phones with prices similar to last year’s models.)”
“[Apple uses] unpaid marketing at its very best! You might not think it, but this marketing strategy is used for some of the biggest companies around the world. In particular – we’re talking Apple. Another popular strategy from Apple is its ability to create mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise; so keep your goodies to yourself until the day comes to pull the rabbit out of the hat — just as Apple taught us. It leaves you hanging until the very last minute so that when they finally unveil a product you can’t wait any longer to get your hands on it!”
“These are just a couple of marketing lessons that we can learn from Apple, but there are plenty more! Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world!”