Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. Let’s examine iPhone dominance and pricing over the years.
After a Decade: iPhone Dominance and Pricing Over the Years
“Since 2007, Apple’s iPhone sales have consistently increased. It went from 40 million units sold in 2010 to more than 212 million in 2016. iPhone sales worldwide exceeded 136 billion U.S. dollars in 2016. As sales increased, the iPhone gained within the company. Becoming the most successful Apple product to date. The iPhone’s share of the total revenue jumped from 25 percent in the beginning of 2009 to 70 percent in the first quarter of 2017. As of the first quarter of 2017, iPhone’s share of revenue hit 69.4 percent. Much of the iPhone’s success can be attributed to Apple’s ability to be competitive, with new releases and updates.”
Apple accomplished these results despite large price increases. According to Niall McCarthy, writing for Statista:
“The unveiling of the iPhone X was the most eagerly anticipated part of Apple’s launch extravaganza [on September 12, 2017]. The new handset made a daring design move in ditching the home button. While it now boasts a facial scanner. As well as the ability to make animated emojis. For some fans, the enthusiasm of the event and the enormous hype surrounding the iPhone X will be tampered by the device’s exorbitant price tag. The iPhone X cost between $999 and $1,149 for U.S. users. That makes it the most expensive iPhone to date. Indeed, costing more than the iPhone 6s and 7 Plus, both of which hit the market at $949 (256GB). In 2007, when Steve Jobs unveiled the original iPhones, the 4GB version of the device cost $499 and the 8GB version cost $599 (both requiring a 2-year contract).”