How Scenario Planning Influences Strategic Decisions

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Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for …

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GE Goes Bigger with Big Data. Including Videos!

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MIT Sloan Management Review recently featured an article on “GE’s Big Bet on Data and Analytics,” written by Laura Winig. [Please note, access to this article may require a …

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Social Media Maturity: An MIT Infographic

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Some firms and individuals have reached a level of maturity with their use of social media — based on their levels of experience and activity. Others are still at the …

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