How Scenario Planning Influences Strategic Decisions

Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for to avoid the worst case scenario. Here’s a simple example: Suppose that a major soda company introduces a new non-carbonated cola beverage into the marketplace. […]

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GE Goes Bigger with Big Data. Including Videos!

MIT Sloan Management Review recently featured an article on “GE’s Big Bet on Data and Analytics,” written by Laura Winig. [Please note, access to this article may require a free login.]: “GE has bet big on the Industrial Internet — the convergence of industrial machines, data, and the Internet. The company is putting sensors on […]

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Social Media Maturity: An MIT Infographic

Some firms and individuals have reached a level of maturity with their use of social media — based on their levels of experience and activity. Others are still at the early or developing stages of social media use. Recently, MIT’s Sloan Management Review did a global study on this topic: “The findings from our July […]

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