Apple Cuts Back on iPod Product Line

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , ,

In 1979, the Sony Walkman revolutionized the portable music industry. It was marketed for 30 years; and 400 million units were sold. The Walkman’s decline and ultimate demise was brought …

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